Research 2 (Cadbury’s Creme Egg)

Posted: December 11, 2010 in Uncategorized

We  looked at the Creme egg adverts as they show the egg being “killed” in inhumane ways, this was helpful to us as we it was funny but surreal as it can be seen as dar comedy. The eggs last only a few seconds but there is a catchy slogan underneath that makes the advert even more funny.  

A Cadbury Creme Egg is a brand of chocolate manufactured to look like an egg inside and out. The product consists of a thick milk chocolate shell, housing a white and yellow fondant filling made from egg, thick white cream, sugars and other additives. Creme Eggs are the best-selling confectionery item between New Year’s Day and Easter in the UK, with annual sales in excess of 200 million items and a brand value of approximately £45 million.

They are produced by Cadbury UK in the United Kingdom, and sold by Kraft Foods in all markets except the USA market, where The Hershey Company has the local marketing rights. The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day. The Creme egg was also previously manufactured in New Zealand but is now imported into New Zealand from the UK.

While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1971. (http://en.wikipedia.org/wiki/Cadbury_Creme_Egg)

The adverts are short no longer than a minute but much like the ‘Pepperami’ adverts they tap in to the audiences sadistic humor side as they gain a voyeuristic pleasure from seeing the demise of the eggs.

 Creme Egg Advert – Mouse Trap:

Creme Egg Advert – Newtons Cradle:

Creme Egg Advert – Hairdryer:

 

 

By Harmeet

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